![]() ![]() This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Keywords : Bombshell Key Opinion Leader Marketing Public Relations Violence against Women.Ĭopyright (c) 2021 Jurnal Komunikasi Profesional Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie. Based on the result of this study, it is known that in order to get positive coverage, Bombshell’s marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. This study is a qualitative research and data is obtained through in-depth interviews. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promoting Bombshell. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions. Bombshell, a based on true story movie raises the issue of violence against women in the workplace. ![]()
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